Our Global Reach

We are skilled in rare and complex disease research across a variety of disease areas​​

  • Healthcare Professionals (Physicians, RNs, NP/PAs, MAs, Pharmacists)
  • Adult & Pediatric / Adolescent Patients
  • Patient Advocates & Advocacy Groups
  • Caregivers
  • Healthy Participants
  • Industry & Key Opinion Leaders
  • Support Staff (Admin, Billing Office Managers)
  • Clinical Trial Site Teams (Principal Investigators, Site Managers, Trial Coordinators, Study Nurses, Data Entry Teams)
  • Payors, Providers & Policy Makers
  • Non-Traditional Stakeholders (Medical Distribution Reps, Holistic Healers, etc.)



our EXPERTISE

​​Over the course of 11 years, we’ve conducted research in more than 30 countries across the Americas, Europe, Asia, and Africa. Currently, 85% of PVP’s projects are global in nature, while 10% are entirely focused on exUS markets.


We firmly believe in understanding the context in which patients’, HCPs’, and our clients’ problems exist. As such, we travel to complete international research live and in-person (situation permitting). This on-the-ground perspective is critical to shaping our thought partnership and recommendations to best reflect the geographies represented in our work.

THERAPY AREAS & KEY STAKEHOLDERS 

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​Spanning the product lifecycle, PVP partners with clients on understanding new business opportunities,

 through research & development, launch, and product performance


Cardiology

Dermatology

Endocrinology

Gastroenterology

Hematology

Immunology

Infectious Disease​ 

Neurology

Mental Health​

Oncology

Ophthalmology 

Pulmonology & Respiratory

Rare Disease

Women's Health​

​Understanding: Evaluating the opportunity and market dynamics

  • Opportunity Assessment
  • Market Mapping
  • Secondary Research
  • Competitive Intelligence
  • Healthcare Professionals (HCPs) and Caregiver/Patient Journey
  • Awareness, Trial, and Usage


Optimization: Ensuring trial excellence and design

  • HCP & Patient First Research: Trial protocol & Support Optimization
  • Clinical Trial Site Assessments
  • Co-creations with Client Teams and HCPs/patients
  • Clinical Trial Impact Videos



Our extensive knowledge extends into our ability to craft research tailored to our client's key targets and

hard-to-reach populations

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​We have a global curiosity for healthcare and a passion for creating positive change across the world: 

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“Knowing is not understanding. There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” 

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– Charles Kettering

Launch: Preparing for successful product introduction and integration

  • HCP/Patient/Consumer Impact Videos
  • Positioning and Message Testing 
  • Unbranded and Branded Campaign Testing
  • Communication/Brand Strategy
  • Persona Research


In-Market: Expanding reach, and optimizing market centricity 

  • Insights Mining among HCP & Patients
  • Competitive Landscape Assessment
  • Objection Handling
  • Simulated Selling
  • User/Non-User Research
  • Re-positioning